Comfort is Killing Your Growth

4 February 2025 Kenomont Team Business Strategy

Comfort can hold back growth because the processes that cost a business the most are rarely the ones that fail. They're the ones that work just well enough that nobody questions them. A weekly report rebuilt by hand, a spreadsheet only one person understands, a customer update that needs three phone calls. Each one feels normal. Together they take up time, attention and capacity you need to grow. The fix starts with noticing them, costing them honestly and choosing one to change.

Why "good enough" is hard to see

Every business builds workarounds. Usually they were a sensible answer at the time: the system couldn't do something, so someone made a spreadsheet; two systems didn't talk, so someone copied the figures across. That person was being resourceful, and the business got on with it.

The trouble is that workarounds don't announce themselves when they stop making sense. The business grows, the volume goes up, more people rely on the same spreadsheet, and the workaround quietly becomes part of how things are done. Nobody decided to keep it. It just never came up.

Signs you're in a comfort trap

For example, your team rebuilds the same report every week. It takes a few hours, but it works. Customers call for updates because your systems don't connect, but someone always finds the answer. Key information lives in someone's head and a collection of spreadsheets, but they know where everything is.

Common signs of comfortable workarounds:

  • The same manual task is repeated every week or month
  • "We've always done it this way" is the answer to "why do we do this?"
  • Workarounds feel normal, and new staff are trained in them
  • One person is the only one who can do a particular job
  • Month-end, payroll or claims depend on someone staying late
  • Figures are checked in two systems because nobody fully trusts either

None of this means the business is badly run. Often it means the business has grown faster than its systems, which is a good problem to have. But it's still a problem.

Work out your comfort tax

Every comfortable workaround has a cost, even if it never appears on a report. A simple way to see it:

  1. List the workarounds. Ask each team what they do by hand that a system could do, and what they double-check because they don't trust the numbers.
  2. Estimate the time. For each one, roughly how long does it take, and how often? Your team will know.
  3. Put a cost on it. Multiply the yearly hours by what that time costs you. That's your comfort tax: the invisible cost of not changing.
  4. Add the risk. What happens if the one person who knows the process is away or leaves? What does a mistake cost?
  5. Pick one. Choose the workaround that is costly, frequent and fixable, and start there.

Our business process mapping work is a structured way to do this, and the Process & Systems Audit maps your processes and systems and gives you a written report on where to start.

Ask the fresh-start question

Here's a useful question for any process: if we were starting fresh today, would we design it this way? Sometimes the honest answer is yes, and that's fine. Keep it. But often the answer is no, and that's where the opportunity is.

Change is uncomfortable, and it takes effort. The point isn't to change everything or chase the latest software. It's to stop paying, week after week, for a process you'd never choose on purpose.

Frequently asked questions

How do we know which processes to change first?

Start with the ones that are frequent, take real time, cause errors or depend on one person. A process that happens every day and is often wrong is usually a better place to start than a big project that happens once a year.

Do we need new software to fix this?

Not always. Some workarounds go away by connecting the systems you already have, some by changing the process, and some genuinely need new software. Work out the problem first, then choose the tool.

Our business is small. Is this only an issue for bigger companies?

No. Workarounds build up in businesses of every size. Smaller teams often feel them more, because the same few people are carrying the extra work.

How do we get the team on board?

Involve the people who do the work. They usually know exactly which tasks are painful and why. Change goes better when it removes something they already dislike doing.

If you can see a few comfortable workarounds in your own business, book a free initial chat and we'll talk through which one is worth tackling first.