The Problem
Your warehouse says you have 200 units. Your ERP says 180. Shopify says 220. A customer just ordered 50 and you're not sure if you can fill it without checking the physical shelf. Sound familiar?
Wholesale distribution runs on volume and tight margins. When your ERP doesn't talk to your warehouse system, your e-commerce platform shows stale stock, and orders from reps, EDI, and your website all flow into different queues — you end up with staff burning hours on manual data entry, customers getting wrong delivery estimates, and stockouts on your best sellers.
We connect your systems — Cin7, Unleashed, Dear Inventory, CartonCloud, Shopify, MYOB, NetSuite — so inventory is accurate across every channel, orders flow automatically from capture to fulfilment, and your team stops re-keying data that should flow on its own.
What We See
After working with distributors across Australia, these are the problems that come up in almost every conversation.
Inventory Never Matches
Stock in the ERP doesn't match the warehouse. E-commerce shows different numbers again. Someone oversold a product last week and you're still dealing with the backorder. Manual cycle counts eat up hours.
Orders Re-Keyed 3 Times
Phone orders go into one system. Web orders into another. EDI orders arrive as files that need processing. Staff spend half the day entering the same data into different places.
Pricing Is a Mess
Contract prices in a spreadsheet. Volume discounts that only one person knows. Promotional pricing that wasn't applied correctly. Every pricing error either costs you margin or costs you a customer.
Shipping Is Manual
Consignment notes created by hand. Carrier selection based on habit, not cost. Tracking numbers emailed back and forth. Delivery confirmations require manual follow-up.
Challenges
Wholesale distribution has unique integration challenges that off-the-shelf software rarely solves alone.
Multi-Warehouse Inventory Accuracy
Multi-Channel Order Management
Customer Pricing Complexity
Supplier & Carrier Integration
How We Help
We connect your existing systems — Cin7, Unleashed, Dear Inventory, CartonCloud, MYOB, NetSuite, Shopify — so data flows from order to delivery without manual re-entry.
ERP & Warehouse Integration
Connect your ERP to your WMS (Cin7, Unleashed, CartonCloud, or custom) so inventory movements, picks, receipts, and adjustments update in real time across both systems. No more end-of-day batch syncs or weekly reconciliation marathons.
- Real-time inventory synchronisation across all locations
- Automated goods receipt and put-away workflows
- Pick, pack, and ship integration with barcode scanning
- Multi-warehouse and 3PL stock visibility
Multi-Channel Order Processing
Bring every order channel into one workflow. Shopify, WooCommerce, BigCommerce, EDI from major retailers, phone orders, rep apps — they all flow straight into your ERP for fulfilment. Automated credit and stock checks prevent bad orders from clogging the system.
- Unified order capture from all channels
- Automated credit, stock, and pricing validation
- Order-to-invoice automation with picking triggers
- Customer self-service portals for order tracking
Pricing & Margin Management
Centralise pricing rules in one system. Contract rates, volume discounts, buying group pricing, and promotional offers are applied automatically across all channels. No spreadsheets, no tribal knowledge, no margin leakage from wrong prices.
- Centralised pricing engine with rule-based automation
- Contract and tiered pricing by customer or group
- Real-time margin visibility by customer, product, and channel
- Promotional pricing with automatic start/end dates
Supplier, EDI & Carrier Integration
Automate your supply chain. Purchase orders flow electronically to suppliers. ASNs come back and trigger receiving workflows. Carriers like StarTrack, Toll, and Australia Post get consignment data automatically. Tracking numbers sync back to your ERP and customer notifications.
- EDI compliance for Coles, Woolworths, and major retailers
- Automated PO generation based on reorder points
- Carrier rate shopping and label printing
- 3-way invoice matching (PO, receipt, invoice)
Real Results
What actually changes when distributors connect their systems.
Electrical Wholesaler — QLD
Connected Cin7 to MYOB and Shopify across 3 warehouse locations. Inventory now syncs in real time — stock levels on the website match what's physically available. EDI integration with 2 major retailers automated previously manual order processing.
Outcome: Overselling incidents dropped to near zero. Order processing staff reallocated from data entry to customer service.
Food Distributor — NSW
Integrated NetSuite with CartonCloud WMS and StarTrack/Toll carrier systems. Orders from Shopify and EDI (Woolworths, IGA) now flow straight to the warehouse for picking. Consignment labels and tracking auto-generated.
Outcome: Order-to-despatch time reduced from 4 hours to under 45 minutes. Carrier cost optimisation saving on every shipment through automated rate comparison.
Building Supplies Distributor — VIC
Built centralised pricing engine connected to Pronto Xi. Contract rates, volume breaks, and promotional pricing now managed in one system and applied consistently across counter sales, phone orders, and the B2B portal.
Outcome: Pricing errors eliminated. Sales team no longer calls head office to confirm pricing — it's in the system. Margin visibility by customer now available in real time.
Related Services
Wholesale distributors we work with commonly need these services.
Related Comparisons
FAQ
What systems do Australian wholesale distributors typically need integrated?
Most distributors need their ERP (MYOB, NetSuite, SAP, or Pronto) connected to their warehouse management system (WMS), e-commerce platform (Shopify, WooCommerce, or B2B portal), accounting software, and supplier/carrier systems. The biggest pain point is usually inventory accuracy — stock levels in the ERP don't match what's physically in the warehouse, causing overselling and stockouts.
How much does wholesale distribution system integration cost?
Simple integrations like connecting your e-commerce store to your ERP start around $5,000-$15,000. Multi-system integration across ERP, WMS, e-commerce, EDI, and carrier systems typically ranges from $30,000-$100,000. Our $2,500 Health Check identifies which integrations will give you the biggest return before you commit to a larger project.
Can you integrate Cin7 or Unleashed with our accounting software?
Yes. Cin7-to-Xero, Cin7-to-MYOB, Unleashed-to-Xero, and Dear Inventory integrations are common projects we deliver. We connect inventory movements, purchase orders, sales orders, and invoices so data flows bi-directionally between your inventory management and accounting systems in real time.
How do you handle multi-channel order management?
We connect all your order channels — e-commerce (Shopify, WooCommerce, BigCommerce), EDI from major retailers, phone/email orders, and sales rep apps — into a single order processing workflow in your ERP. Orders flow in automatically, credit and stock checks happen in real time, and fulfilment triggers without manual re-entry.
Can you integrate with Australian carriers like StarTrack and Toll?
Yes. We integrate with all major Australian carriers including StarTrack, Toll, Australia Post, TNT, Aramex, and Allied Express. Orders flow from your ERP to the carrier, consignment labels print automatically, and tracking numbers sync back to your system and customer notifications.
What if we supply to Coles, Woolworths, or other major retailers?
Supplying major Australian retailers means meeting their EDI requirements — purchase orders, advance shipping notices (ASNs), invoices, and inventory reports all need to flow electronically in their specific formats. We build and manage these EDI connections so you meet retailer compliance requirements without manual processing.
Not Sure Where to Start?
Our $2,500 Systems Integration Health Check maps your current distribution technology stack, identifies the gaps between your ERP, warehouse, and ordering systems, and gives you a clear integration roadmap. Or take our free 5-minute assessment.
Or get in touch directly — call 1300 470 091 or email [email protected]
Free Resource: Inventory Integration Toolkit
Download our free guide to identifying and fixing the inventory accuracy gaps that cost distributors time and money. Includes an integration assessment worksheet and implementation roadmap template.
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