Wholesale Distribution
- 20+ years connecting business systems
- Works with Xero, MYOB and the systems you already use
- Fixed quote after a free chat
The Problem
Your warehouse says you have 200 units. Your ERP says 180. Shopify says 220. A customer just ordered 50 and you're not sure if you can fill it without checking the physical shelf. Sound familiar?
Wholesale distribution runs on volume and tight margins. When your ERP doesn't talk to your warehouse system, your e-commerce platform shows stale stock, and orders from reps, EDI, and your website all flow into different queues — you end up with staff burning hours on manual data entry, customers getting wrong delivery estimates, and stockouts on your best sellers.
We connect your systems — Cin7, Unleashed, Dear Inventory, CartonCloud, Shopify, MYOB, NetSuite — so inventory is accurate across every channel, orders flow automatically from capture to fulfilment, and your team stops re-keying data that should flow on its own.
If you import, the same gaps hide in your margins: freight, duty and customs invoices that never make it into the stock cost, and backorders tracked in three places. See how we handle landed cost, backorders and stock accuracy.
What We See
These are the problems that come up again and again in Australian distribution businesses.
Inventory Never Matches
Stock in the ERP doesn't match the warehouse, and the website shows different numbers again. Someone oversold a product last week and you're still sorting out the backorder, while manual stock counts eat up hours.
Orders Keyed in More Than Once
Phone orders go into one system, web orders into another, and EDI orders arrive as files that need processing. Staff spend hours entering the same data in different places.
Pricing Is a Mess
Contract prices sit in a spreadsheet, only one person knows the volume discounts, and promotions don't always get applied. Every pricing error costs you either margin or a customer.
Shipping Is Manual
Consignment notes are made by hand, carriers are chosen out of habit rather than cost, tracking numbers are emailed back and forth, and delivery confirmations need chasing.
Challenges
Wholesale distribution has unique integration challenges that off-the-shelf software rarely solves alone.
Multi-Warehouse Inventory Accuracy
Multi-Channel Order Management
Customer Pricing Complexity
Supplier & Carrier Integration
How We Help
We connect your existing systems — Cin7, Unleashed, Dear Inventory, CartonCloud, MYOB, NetSuite, Shopify — so data flows from order to delivery without manual re-entry.
ERP & Warehouse Integration
Connect your ERP to your WMS (Cin7, Unleashed, CartonCloud, or custom) so inventory movements, picks, receipts, and adjustments update in real time across both systems. No more end-of-day batch syncs or weekly reconciliation marathons.
- Real-time inventory synchronisation across all locations
- Automated goods receipt and put-away workflows
- Pick, pack, and ship integration with barcode scanning
- Multi-warehouse and 3PL stock visibility
Multi-Channel Order Processing
Bring every order channel into one workflow. Shopify, WooCommerce, BigCommerce, EDI from major retailers, phone orders, rep apps — they all flow straight into your ERP for fulfilment. Automated credit and stock checks prevent bad orders from clogging the system.
- Unified order capture from all channels
- Automated credit, stock, and pricing validation
- Order-to-invoice automation with picking triggers
- Customer self-service portals for order tracking
Pricing & Margin Management
We put your pricing rules in one system, so contract rates, volume discounts, buying group pricing and promotions are applied automatically on every channel. Prices no longer depend on spreadsheets or one person's memory, and wrong prices stop eating into margin.
- Centralised pricing engine with rule-based automation
- Contract and tiered pricing by customer or group
- Real-time margin visibility by customer, product, and channel
- Promotional pricing with automatic start/end dates
Supplier, EDI & Carrier Integration
Purchase orders go to suppliers electronically, and the shipping notices (ASNs) that come back start the receiving process. Carriers like StarTrack, Toll and Australia Post get consignment details automatically, and tracking numbers flow back to your ERP and customer notifications.
- EDI compliance for Coles, Woolworths, and major retailers
- Automated PO generation based on reorder points
- Carrier rate shopping and label printing
- 3-way invoice matching (PO, receipt, invoice)
Typical Projects
Examples of the kind of work involved, and what changes when it's done.
Stock Across Several Warehouses
A wholesaler runs Cin7, MYOB and Shopify across several warehouses, and retailer orders arrive by EDI and are typed in by hand. Connecting them means stock on the website matches what's on the shelf, and retailer orders flow straight in.
What changes: far less overselling, and order staff spend their time on customers instead of data entry.
Orders Through to Despatch
A distributor takes orders from its online store and from retailers, then retypes them into the warehouse system and the carrier's website. Connecting the ordering, warehouse and carrier systems sends each order straight to picking, with labels and tracking created automatically.
What changes: orders reach the warehouse sooner, and nobody retypes consignment details.
One Place for Pricing
A distributor keeps contract rates, volume breaks and promotions in spreadsheets, so counter, phone and online orders don't always get the same price. Managing pricing in one place, connected to the business system, applies the same price everywhere.
What changes: fewer pricing mistakes, no calls to head office to check a price, and a clear view of margin by customer.
Related Services
Wholesale distributors we work with commonly need these services.
Related Comparisons
FAQ
What systems do Australian wholesale distributors typically need integrated?
Most distributors need their ERP (MYOB, NetSuite, SAP, or Pronto) connected to their warehouse management system (WMS), e-commerce platform (Shopify, WooCommerce, or B2B portal), accounting software, and supplier/carrier systems. The biggest pain point is usually inventory accuracy — stock levels in the ERP don't match what's physically in the warehouse, causing overselling and stockouts.
How much does wholesale distribution system integration cost?
It depends on how many systems are involved (ERP, WMS, e-commerce, EDI, carriers), how much data needs to move, and how much custom logic is needed. We scope every project first and give you a fixed quote after a free initial chat. If you want a deeper assessment first, our $5,000 Process & Systems Audit gives you a written report on which integrations will give you the biggest return.
Can you integrate Cin7 or Unleashed with our accounting software?
Yes. Cin7-to-Xero, Cin7-to-MYOB, Unleashed-to-Xero, and Dear Inventory integrations are common projects we deliver. We connect inventory movements, purchase orders, sales orders, and invoices so data flows both ways between your inventory and accounting systems in real time.
How do you handle multi-channel order management?
We connect all your order channels — e-commerce (Shopify, WooCommerce, BigCommerce), EDI from major retailers, phone/email orders, and sales rep apps — into a single order processing workflow in your ERP. Orders flow in automatically, credit and stock checks happen in real time, and fulfilment triggers without manual re-entry.
Can you integrate with Australian carriers like StarTrack and Toll?
Yes. We integrate with all major Australian carriers including StarTrack, Toll, Australia Post, TNT, Aramex, and Allied Express. Orders flow from your ERP to the carrier, consignment labels print automatically, and tracking numbers sync back to your system and customer notifications.
What if we supply to Coles, Woolworths, or other major retailers?
Supplying major Australian retailers means meeting their EDI requirements — purchase orders, advance shipping notices (ASNs), invoices, and inventory reports all need to flow electronically in their specific formats. We build and manage these EDI connections so you meet retailer compliance requirements without manual processing.
Not Sure Where to Start?
Our $5,000 Process & Systems Audit maps your current distribution systems, identifies the gaps between your ERP, warehouse, and ordering systems, and gives you a clear integration roadmap. Or take our free 5-minute assessment.
Or get in touch directly — call 1300 470 091 or email [email protected]
Free Resource: Inventory Integration Toolkit
Read our guide (PDF) to identifying and fixing the inventory accuracy gaps that cost distributors time and money. Includes an integration assessment worksheet and implementation roadmap template.
Get the Free Toolkit